Kideko is an Australian company founded by Shelley Mason in 2006. Wanting to surround her children with bright, vibrant colours, and with a love of vintage-inspired clothing and toys, Shelley could find nothing but traditional pastels and mediocre quality products featuring licensed characters. She wanted alternatives that would appeal to her own sense of design and that her kids would love and remember growing up with. With a background in fashion and interior design, Shelley saw an opportunity to bring something new and much needed to the Australian market. And so Kideko was born. Now Juvie brings that vision to American kids!